The Creme Wiggle Worm

Nick Creme (1910–1984) was a self-taught chemist and machinist in Akron, Ohio. In the late 1940s he and his wife Cosma consulted with DuPont technicians in Cleveland, then went home and experimented with vinyl, oils, and pigments — cooking the mixture on their own kitchen stove and pouring it into lifelike molds Nick cut from steel. He got the formula right in 1949. The first product was the Creme Wiggle Worm (later renamed the Scoundrel), rigged the way Ohio anglers rigged live nightcrawlers: three hooks, beads, and a small propeller. At the Cleveland Sportsman’s Show a distributor sold roughly 9,600 packs in a few days. The kitchen operation moved into a small Akron plant, and in the late 1950s — as new Southern reservoirs pulled bass fishing into a boom — Creme relocated to Tyler, Texas, where the company is still headquartered today. The plastic worm changed the sport at a mechanical level. It made Texas-style rigging possible, and pulled worm hooks, bullet weights, and worm rods into existence behind it. Tom Mann’s Jelly Worm followed in 1967, Mister Twister’s curly tail in 1972 — but Creme was first, and the rigging logic he borrowed from a live nightcrawler harness is the same logic still underneath every Texas, Carolina, and wacky rig on the water. Nick was inducted into the Bass Fishing Hall of Fame; he died in 1984, and in 1989 Creme Lure merged with Knight Manufacturing (the tube-worm company founded by Wayne and Judy Kent in 1965). Creme Lure Co. still runs out of Tyler, and the Scoundrel is still in the lineup.
Still swimming
The original Scoundrel is still made in Tyler, Texas, alongside a modern lineup — Lit’l Fishie, Crappie Shad, and the Reel Scremer swimbait (a Hank Cherry collaboration). Buy direct from Creme Lure Co., or grab the current Scoundrel from Tackle Warehouse’s Creme brand page.
Creme Lure Co. →Go deeper
Every soft plastic rig on the site descends from what Nick and Cosma poured in 1949. Start with the Texas rig — the direct heir to the Wiggle Worm — then branch into wacky, Ned, and dropshot.
Texas Rig Guide →

